I have an article in a new publication on the 2024 UK General Election edited by Dan Jackson, Julie Firestone, Emily Harmer, Einar Thorsen, Darren Lilleker, Katy Parry and Scott Wright. This rapid response report features 101 contributions from 130 UK and international academics .

Many thanks to the editors for the invitation to participate and all their hard work in producing this comprehensive report.

My article explores the Facebook ads paid for by the parties in Northern Ireland. I analyse who spent the most, who were the most prominent politicians, and the rhetoric deployed in these ads.

The article can be accessed here.

The full report is available to download from here