This morning I (virtually) presented a paper at the 6th International Communication and Media Studies Conference, held at the Centre of Research and Communication for Peace, Eastern Mediterranean University, Famagusta, Cyprus. Many thanks to Hanife and the organising committee for organising such an excellent event.
The abstract for my presentation can be found below:
Can machines of hate really facilitate peace? Social media as spaces for intergroup contact in divided societies
As far back as the late sixties, Johann Galtung predicted that the rapid growth of new media technologies would favour associative approaches towards peacebuilding. The assumption was that strategies to keep antagonists apart would likely fail due to the development of more efficient means of communication bringing them closer together. Despite the pervasiveness of platformed racism and hate speech, companies like Facebook frequently claim they provide space for dialogue between social groups traditionally divided along ethnic or sectarian lines. This paper critically evaluates these claims by examining the potential contribution of social media platforms to peacebuilding in divided societies. It does so by reviewing the literature on social media peacebuilding initiatives and assessing whether these platforms constitute shared spaces in which positive relationships between antagonistic groups can be built in deeply divided societies.
The analysis presented in this paper suggests that these platforms amplify content that reinforces tribalism and political partisanship, thus making it harder to promote reconciliation in divided societies. Drawing primarily on the case of Northern Ireland, a society still transitioning out of a thirty-year ethno-nationalist conflict, the paper suggests that the negative stereotyping of outgroups on social media militates against one of the key tenets of reconciliation, namely that citizens treat each other as individuals rather than anonymous members of the ‘other’ community. Therefore, ‘supervised’ online contact projects, revolving around the use of non-commercial platforms and culminating in face-to-face communication, are much more effective in building peace than the contact facilitated by online platforms such as Facebook.
The slides for the presentation can be viewed below: